Scaling a San Francisco Physio Clinic: 670 Leads & 17x ROAS in 90 Days
📊 AT A GLANCE: THE ROI METRICS
The Overview
A prominent Physiotherapy and Sports Rehab clinic in San Francisco partnered with Growlimo to restructure their patient acquisition system. Operating in one of the most competitive healthcare markets in the US, they had a strong clinical reputation but struggled to capture high-intent patients searching online. They needed a data-driven Google Ads strategy to lower their Cost Per Acquisition (CPA) and fill their schedules.
The Challenge
Before Growlimo, the clinic faced three primary roadblocks:
- ✓Wasted Ad Spend: Previous campaigns were bidding on broad, educational terms rather than bottom-funnel, transactional queries.
- ✓Low Conversion Rates: Traffic was being sent to a generic homepage instead of specialized, conversion-optimized landing pages.
- ✓Poor Lead Quality: Too many clicks came from users looking for free advice, not professional medical treatment.
The Growlimo Strategy
We deployed a high-intent Google Search campaign engineered specifically for the physical therapy niche.
- ✓Hyper-Targeted Keywords: We shifted the budget strictly to transactional queries such as 'sports rehab clinic San Francisco,' 'sciatica physical therapy,' and 'post-surgery physio.'
- ✓E-E-A-T Landing Pages: We built fast-loading, HIPAA-compliant landing pages featuring real patient testimonials and immediate online booking options. Our California Healthcare Google Ads experts ensured every click was maximized.
The Results (90-Day Sprint)
Within a 90-day window, the new campaign architecture completely transformed the clinic's patient pipeline. View similar rehab case studies to see more result.
- ✓Total Ad Spend: $7,850
- ✓Conversion Rate: 12.90% (Industry average is typically ~4-5%)
- ✓Cost Per Lead (CPL): $11.71
By aligning search intent with conversion-optimized digital architecture, Growlimo turned a $7,850 marketing budget into over $140,000 in new patient revenue.